Who We Are
Founded in 2016, lovelierie—pronounced luhv-lee-er-ee—is an online beauty publication that focuses on both mainstream makeup trends and out-of-the-box icons, brands and innovations.
What We Do
We provide tips, tricks and tutorials, review products, interview industry innovators & experts and cover everything and anything that pertains to cosmetics. We also really enjoy collaborating with fellow cosmetic-minded folks.
Where We Are
While we are technically headquartered in San Francisco, our team is scattered across the globe.
Why We Do What We Do
We hope to create content for beauty enthusiasts from all walks of life. None of that cookie-cutter, beauty-is-one-size-and-skin-tone-and-hair-texture nonsense around these parts.
If you ever see room for improvement on this front, don't hesitate to reach out and tell us.
Our "Fine Print"
Sometimes PR firms and beauty brands send our editors samples to try out and review. But we only wax poetic about things that we genuinely loved. Really. If we weren't wowed by a product, we will let you know (and, or the very "worst", stay mum about it publicly and give our honest take on it to whoever sent it to us privately).
How To Reach Us
Simply shoot us a message and we'll get back to you as soon as possible.