about lovelierie


Who We Are

Founded in 2016, lovelierie—pronounced luhv-lee-er-ee—is an online beauty publication that focuses on both mainstream makeup trends and out-of-the-box icons, brands and innovations.

What We Do

We provide tips, tricks and tutorials, review productsinterview industry innovators & experts and cover everything and anything that pertains to cosmetics. We also really enjoy collaborating with fellow cosmetic-minded folks.

Where We Are

While we are technically headquartered in San Francisco, our team is scattered across the globe.

You can keep up with us on Facebook, Twitter, LinkedIn, Instagram & Google+, though we mostly focus on Twitter + Instagram.

Why We Do What We Do

We hope to create content for beauty enthusiasts from all walks of life. None of that cookie-cutter, beauty-is-one-size-and-skin-tone-and-hair-texture nonsense around these parts.

If you ever see room for improvement on this front, don't hesitate to reach out and tell us.

Our "Fine Print"

Sometimes PR firms and beauty brands send our editors samples to try out and review. But we only wax poetic about things that we genuinely loved. Really. If we weren't wowed by a product, we will let you know (and, or the very "worst", stay mum about it publicly and give our honest take on it to whoever sent it to us privately). 

How To Reach Us

Simply shoot us a message and we'll get back to you as soon as possible.