A Product-By-Product Examination Of Benefit Cosmetics' New Brow Collection

A Product-By-Product Examination Of Benefit Cosmetics' New Brow Collection

The reigning ruler of Eyebrowland, Anastasia Beverly Hills, is about to have some fierce competition for the brow crown. On June 24th, Benefit Cosmetics launched a completely revamped eyebrow collection with both new products and classic favorites that will be better than ever.

In Las Vegas, Benefit had a pre-launch party with beauty influencers (as well as shipping out samples to many a makeup guru) to give them a first look at the entire nine piece line up. And people were/are very impressed with this collection. 

Curious about these rave-worthy products? Of course you are, which is why I have put together a breakdown of the collection for you to examine.

BROWVO! conditioning eyebrow primer

This nutrient-rich eyebrow primer is packed with keratin and soy proteins to help your brows look fuller and healthier. It is a clear formula that can be worn alone to condition and smooth out the brows or can be used as a primer base to help the longevity and to help enhance other brow products. It can also be used overnight.

precisely, my brow eyebrow pencilgoof proof eyebrow pencil

These brow pencils have the smoothest and easiest application on the market. These 12-hour wear, waterproof pencils have a range of 6 different shades. They also reportedly last longer than ABH's offerings do. 

The precisely, my brow pencil has a super-slim shape to it that makes it easy to create natural and hair-like strokes. The goof proof brow pencil has a teardrop tip that makes filling in brows a breeze. Both have a spoolie for blending which will definitely come in handy. no? 

brow zings eyebrow shaping kit

This product contains a soft and pigmented wax to help shape and define the brows as well as a powder to help set the brows in place for up to 12 hours. There is also a dual-ended brush and mini tweezers as well, making it a perfect kit to travel with. Oh and there are six shade options. Whew.

ka-BROW! eyebrow cream-gel colour

The final brow-filling product in this collection is this cream-gel color that comes with a brush. The formula is pretty innovative—I mean, how many cream-gel color products do you currently own?—and is apparently both smudge and waterproof. 

3D BROWtones eyebrow enhancer

This product is used to highlight the brows in a subtle and natural-looking way, upping the dimension factor. It comes in two different shades and has a spiral curved brush to ensure even application throughout the brows.

ready, set, BROW! clear brow gel

This clear setting gel can be used to keep brows in place for 24 budge-proof hours. The brush has long bristles to evenly coat the brows and short bristles to help shape the hairs into place. It is easy to use and quick to dry but also flexible, leading to flake-free brows.

gimme brow volumizing eyebrow gel

This cult-favorite product has been repackaged with the launch of the rest of the brow line and now comes in 6 shades instead of just 3. This product contains micro fibers to help the brows look full and lush. It is water-resistant, long-lasting, and buildable. It contains vitamin B5 and marshmallow extract to help condition the brow as well. 

high brow eyebrow highlighter + high brow glow brow highlighter

Finally, we have the high brow eyebrow highlighter and high brow glow brow highlighter. These reformulated pencils are matte and are used to highlight under the brow to give a more lifted look overall.  Pretty brilliant.

Can't wait to try each and every one of these out. Anyone else?

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