Beauty Crush: The Incomparable Vlada Haggerty
Vlada Haggerty is an award-winning makeup artist whose handiwork has been splashed across the pages of publications around the world. Known for her unwavering commitment to enhancing the natural beauty of her clients—and for her fantastical photos of painted pouts on social media—this Ukrainian beauty aficionado is the woman behind the brushes at Vlada Haggerty Hair & Makeup in LA.
Naturally, we needed to know everything about this wonderful makeup artist, so we asked her a few beauty-tastic questions.
What is it about cosmetics that initially sparked your interest in becoming a makeup artist?
I love making women feel beautiful and confident (when working with clients) and to express my creativity through makeup, using it as an art form (when creating lip art and working on creative editorials).
You have experienced multiple incidents in which celebrities have "taken inspiration from" (their words, not ours) your work when creating their product packaging design/re-posted your work on their social media channels without giving you credit. Why do you think that these types of incidents are so commonplace these days?
For some reason it keeps happening to my work, which actually forced me to start watermarking my photos. For the longest time I tried to avoid watermarking, because I feel like it's a distraction, but I just don't have the energy to deal with this anymore. I think Instagram and other social media platforms are still a new place for artists and just recently it became very popular among beauty industry people. Most people have no idea about copyright and intellectual property violation.
What do you think has been your greatest makeup masterpiece/work of art so far?
It's probably the Rose Gold lip art I did almost a year ago that went kind of viral after the Lip Kit By Kylie drama.
Do you have any tried-and-true makeup tips that you can share with us?
I love to use the beautyblender to apply powder (you don't have to wash it after the foundation application), it presses in the powder and sets the makeup perfectly. I got this tip from the creator of the beautyblender herself, the amazing Rea Ann Silva, during a demo she did for Sephora employees (I used to work at Sephora, fun fact) and have been using it ever since.
What words (beauty-related or not) do you try to live by?
My favorite quote by Kevyn Auction, "No amount of makeup can mask an ugly heart." It's very true and describes perfectly what I live by in life. Be a good person, be kind.
Anything else you'd like to add?
I just want to thank everyone for their continuous support and kindness, I never thought that this is what I'd be doing for a living and it still blows me away that people are interested in what I do!
♢ ♢ ♢
[All images in this piece belong to Vlada Haggerty]