Reviewed & Rated: Etude House Precious Mineral Any Cushion
Before I recently embarked on a trip to Seoul, Korea, I made sure to prepare a "to buy" list of Korean beauty products I wanted to try. One extremely popular product in Korea that popped up on my list is the Etude House Precious Mineral Any Cushion. It is basically a BB cushion foundation, which isn't too popular of a product in the US.
Anyway, the Etude House cushion is made up of the sponge containing the product and a compact/case that holds the cushion and sponge. In Korea, you can get the cushion refill for about $10 and the case for about $12.
Funnily enough, when I was there, they were offering a limited-edition endangered wildlife version of compact cases, so I opted for a Green Weasel one, since wildlife conservation happens to be something that is very near and dear to my heart.
If you are an Asian makeup newbie, you might be scratching your head at the bizarrely narrow range of shade/color choices offered and the fact that all four options are very light.
I think my normal foundation is about a #3 (Honey Beige), but the lady in the store actually suggested I buy the #1 (Light Beige), since the Korean style is to wear face makeup that’s much whiter than your natural skin tone.
I ended up making a compromise of sorts and settled on #2 (Natural Beige).
Now, the product itself is very easy-to-use and convenient. The fact that the cushion and product are all in this little compact makes it ideal for tucking it into your bag for on-the-go touch-ups.
It's also a moist product, which is great if you are going for a dewy look, but which can get a little tacky-feeling. However, the wetness does dry throughout the day, so I have yet to experience an issue on this front. .
Honestly, I think this light and build-able foundation is best complemented by a decidedly Korean makeup-style. When I am not up for putting on a lot of makeup, I reach for this, dab a little on, do my brows, add some color to my crease, apply mascara and put some orange red lipstick on and I'm good to go!
Pros: Beautiful finish, adjustable coverage, comfortable on skin, good price
Cons: Ridiculously limited shade selection, stickiness and buy-ibility.