Reviewed & Rated: Umberto Beverly Hills Roman Oil Serum

Reviewed & Rated: Umberto Beverly Hills Roman Oil Serum

Let me begin this review by giving you a brief description of my hair. Despite a no-bleaching-allowed, hair-dye-free history, my hair is extremely coarse and frizzy. 

Years ago, I lamented the fact that I did not possess the same pin-straight smooth tresses that every other Asian girl in my class did.  My entire childhood (and throughout high-school and until embrassingly recently actually), I kept my hair tied back in a ponytail as a symbolic indicator that I had thrown up a white flag in my battle with my thick, puffy hair. But then I discovered the Umberto Beverly Hills Roman Hair Oil Serum. 



This isn’t exactly a product I heard a lot about on social media or through friends; I just happened to find it at Target and gave it a shot.

Because I had been trying to tame my unruly locks for such a long time, I have tried everything from hydrating conditioners to Moroccan Argon oil. None of the things I tried really seemed to moisturize my hair, merely leaving it crinkly and dry. And oily. So oily. Sam knows what I'm talking about here.

What I love so much about this Umberto serum is that it actually absorbs into my hair immediately. After running my fingers just a few times, very little product is left my on my hands and I don’t have to deal with washing away excess oils.

It also leaves my hair so smooth and soft which is a huge change from the texture I'm used to. Because of this product, I am no longer afraid to dye my hair and then straighten with a flat iron.

Even when I let my hair air-dry and wear it naturally wavy, each lock of hair just seems way shinier and healthier. I’ve also noticed my hair doesn’t tangle so easily anymore. This serum has pretty much transformed my hair and allowed me to confidently wear my hair down in different styles and colors. And for $10, that's a steal. 


I like to apply the serum to the ends of damp hair after showering and before blow-drying. On days when my hair seems especially frizzy or some parts appear simply wild, I’ll add a bit of the oil and it becomes tamed instantly.

I also like to add a bit before straightening or curling, since like Jordan, I am a firm believer in nourishing hair before applying heat.

Also great? The fact that a little really does go a long way. In fact, each bottle lasts me 2-3 months, but I always like to have two boxes for backup. Many people say it’s better to switch between different hair products since your hair gets “used to” the same ones. But even after rotating, I find my hair responds better when simply using the Umberto Roman Oil Serum continually.

I can’t say for sure that this product will work for everyone the way it has for me. But if you’re someone with particularly coarse and frizzy hair and don’t want to get a salon treatment to tame it, I highly recommend checking this product out. I am admittedly dependent on it at this point, but I will completely accept that as long as it stays so inexpensive and accessible.

At A Glance:

Pros: Fast to absorb, price, EFFECTIVE

Cons: Not very talked about but I really have nothing bad to say about it!

Overall rating: 9.8/10

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