Spotlight On: Femi Cosmetics
Femi Cosmetics is beauty brand that is fast gaining a glowing reputation for their brightly-hued and glimmering products.
We sat down with founder LaToya Stephens to get the scoop on all things Femi Cosmetics.
Creating your own makeup line is a pretty ambitious endeavor! What has the most difficult part been? The most rewarding?
The most rewarding part was networking and being able to build great business relationships, as well as meeting my customers' wants and needs with great feedback on our exclusive products!
The most difficult part was in the beginning of starting the brand, trying to discover what to do and what not to do, which is always a learning process in any business owner's business.
Overall, I have learned a lot and have become much wiser!
Everyone has their default, tried-and-true lipstick color. Can you tell us what yours is?
I'd say our High Pigment Lip Gloss Posh actually! I felt I needed a signature nude lip color that could work on women of all skin tones.
What exactly does "Femi" mean?
It is short for "feminine women", as I wanted to cater to women of all backgrounds.
I had another business name when I first started but it didn't stand out for me the way that this one does. And I get compliments on the name from both men and women these days!
Why do you do what you do?
Because I love anything that relates to the beauty industry! It's a billion dollar industry that with an endless stream of new trends. Many of its consumers want to look and feel good and I want to be a part of helping them achieve this. I also think it is important to encourage diversity in beauty and to embrace all types of consumers.
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