Sugar, Sugar: Cake Cosmetics' Aunjoli
Cake Cosmetics is a vibrant—and very, very pretty—makeup brand that excels in many cosmetic arenas. Honestly, their lip product selection is worth perusing on the daily, that's how spectacularly dazzling (literally, in some cases) it is.
We recently had a little chat with the company's President and Founder, Aunjoli, who is incidentally also a licensed esthetician and a celebrity makeup artist.
When did you first begin to explore the idea of launching your own company?
I always knew I would end up in the beauty industry; I just didn't know exactly what role I would play. I loved makeup but never really thought about starting my own cosmetics line until I started working on different sets, photoshoot, videoshoots, etc. where I would work for many hours at a time. I noticed that most products would wear off—or they needed to be constantly reapplied. Mainly lipstick.
I needed something high-pigmented that would last all-day...and that wouldn't require coat after coat to achieve the color I needed.
Not satisfied with what I was already using, I decided to explore my options when it came to making my own products. After eight months of researching, developing and working on my brand, I finally released Cake on October 19 in 2013.
How do you define "fear" and how do you overcome it?
I think fear is just a mind thing. It's different for everyone. An obstacle will try to stop you from achieving your goal. It's okay to be afraid of the "unknown" or the "what ifs" but sometimes you have to take a leap of faith and believe in yourself.
The only way to overcome any threats of fear is to believe in your vision! You would never get anything done if you were constantly looking for support from others or caring what people think.
As long as you know in your mind that this is something that could work, it will.
Your product names are consistently adorable! What is your process for thinking them up?
Coming up with names for a product is actually a lot more difficult than some may think! Your name has to be catchy! The name of a product could sell itself! And, of course, with a product line named "Cake", we can play with that all day. Brainstorming with my close friends and family usually gets the good names out! It's the fun part.
Are there any colors that you just refuse to work into your makeup looks?
No way! I literally have used every color! Some more than others, of course, but there's always a time and place for any color! Lipstick tells your mood! So whatever you're feeling...we have a color to express that!
Which beauty products have a spot in your "forever" file?
That's a tough one! I have so many go-to items, but I really like a simple, clean glowy face, so I would say that any of Becca's highlighting and bronzing powders will forever be in my kit!
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