#TestedWithLove: Fenty Beauty
In this past decade, there’s been a rising cry for an increase in the range of makeup shades, as people of color have constantly been left out in the makeup industry and market.
Walking down the foundation aisle can, at the very least, be frustrating. A smooth gradient of shades for light skin and then a couple outliers: a few bottles of foundation in darker shades that really…don’t suit anyone.
As a person of color, I’ve had this experience. The undertones are just nuts sometimes. They make my skin look so yellow, or clay red. Some of it is too powdery, or makes me look ashy. None of it matches.
Makeup is an art that’s always been used as a means of self expression and creativity. And when the marginalized lose one more voice, one more way to connect to a community, the lack of representation really stands out.
She released a groundbreaking line of foundations. There are currently 40 (soon to be 80) shades, ranging from the palest white to the deepest brown. Before you ask, yes, undertones have been considered (more on this later).
She developed a universal, crystalline lip gloss in a beautiful color, meant to complement all skin tones. She claims she made this so “the girls can get kissed more.” Rihanna’s always thinking of us, isn’t she?
All of her makeup is very affordable, in my opinion. It’s about the same price you would pay for any good quality makeup, but she didn’t mark up her prices because of her name. Even more good news: it’s not tested on animals!
Being an Indian girl myself, I knew I had to buy the foundation. And, oh my God, I loved the whole process of it. I shopped online and I was like, “Hmm, how will I know what shade to get? Maybe I should have gone to the store.”
But Rihanna has included a very detailed “shade finder,” that shows every shade and skin tone. It helped me match up pretty quickly. The foundation is called Pro Filt’r and each shade has a few variations with different undertones to really narrow it down for your skin.
It’s very personalized and from what I saw when I used it, incredibly accurate. It applies like silk and feels so natural. It wasn’t heavy at all and blended really easily. All my other makeup sat on top really well and nothing moved. It stayed on all day and when I washed my face, my skin felt really nice and smooth. I really liked the whole experience of wearing it.
I’ve been super into gloss lately (very bored of matte lipsticks, very into ‘90s fashion) and I am sooooo head over heels in love with Gloss Bomb, Rihanna’s Universal Lip Luminizer.
It’s the perfect rose gold color and goes on like honey. It smells amazing, I swear my knees buckled a little the first time I pulled out the wand!
This lip gloss did everything Kylie Jenner has been trying to do. My lips looked so full, the shine was incredible and my lips felt soft, not sticky. The gloss stayed on for quite a long time. I did have to reapply it once during the day, but it even stayed on through a very messy lunch, so I can’t complain at all!
One of Rihanna’s favorite products is the Killawatt Freestyle Highlighter in Trophy Wife. Rihanna wore it in an interview about her line and she was literally radiant. Trophy Wife is a shimmery, metallic, yellow gold, that I’ve really never seen before. It was so gorgeous and bold and I thought, “No one can pull this off except Rihanna.” But she would say makeup is about taking risks, so I had to get my hands on it.
It’s so beautiful and it’s really made for girls of color. It stands out so nicely against the skin. It’s very versatile, so I used it as eyeshadow and the pigmentation was insane. And it was very buildable. You can make it as dramatic or subdued as you want. This color is made to catch the light.
I’m truly obsessed with this line. I haven’t tried a product from it that I haven’t exceptionally liked. If you haven’t already, I highly recommend picking something up, because this line is so innovative, important and artistic.
Don’t miss out.