The Ante-Upper: Samantha Foxx
Okay, we will admit it—we get way too excited about exploring brand new beauty brands. And our latest we-can't-contain-our-enthusiasm-about-it cosmetic company is none other than IVIVIIV Cosmetics (A.K.A 1.6.75 Cosmetics). From spectacular scrubs to pretty palettes, this industry newcomer does not disappoint.
We think that this fact is firmly tied to the brand's creator Samantha Foxx, which is why we sat down for a chat with her.
Tell us about the moment you decided to start your own company.
The moment I started my business was a little over a year ago. It literally was something I wanted to do for years, but I never thought I could really accomplish it. I had done some research, but I always made excuses why I could not do it or never thought I had enough. One night, I was with a friend who is a graphic designer. I was explaining how I wanted to launch my own cosmetics line. He said, “what would you call it?” At first, I was apprehensive about answering. Then, I confidently said I want to call it 1.6.75 Cosmetics.
I always had a passion to create something that was a namesake for my brother, who passed away in 1994. I fused two things I loved and was truly passionate about to create this amazing line. My friend did not hesitate and began to design my very first logo. At that time, I did not have one single product. But, somehow I just knew that this would be great. I started a page on Instagram and put up my first post with my logo that simply said “coming soon.” From that day forward, I did not look back and here I am over a year later.
Being a newcomer in the beauty business is both a blessing and a curse. What is the number one lesson you have learned?
I have really been blessed to progress so fast in this industry. I would have to say the number one lesson I have learned so far is to not compare yourself to other brands. I honestly think that this can be a recipe for failure. Be confident in what you are doing and simply let that be your main focus.
True or False; Less is more when it comes to make up.
False! I think we all have days were we are fine with having with no makeup and then we are all for the total cake face! Personally, I feel whatever you do, do it with confidence.
Describe your beauty philosophy in five words or less.
Confidence is beauty’s best friend.
What is next for you?
My goal is to make 1.6.75 a household name. I am going to continue on my path and bring more awareness to the brand. I also plan to be on the road more this year and at make up shows educating others about the brand. I’m also excited about continuing to create and really making my mark in this industry and setting the path for others to follow their dreams.