The Good Beauty Mastermind: Alicia Elden
The Good Beauty Co. is a deliciously delightful site that we highly recommend that you begin reading religiously immediately (if you aren't already doing so, that is).
The woman behind the keyboard, Alicia Elden, has one of the most inspiring and interesting attitudes towards skincare and health that we have ever encountered.
Therefore, we were very happy to be able to toss a few questions her way.
How did your zest for "non-toxic beauty" come to be?
I'd had family members pass away from cancer and had so many unanswered questions about how good people could die so young and in such a horrific way. I began to see the correlation between toxins in our environment and illness and, in my early twenties, became interested in learning about how to detoxify my lifestyle. But it was really my introduction to a brand called Arbonne, that I sparked my green beauty "awakening" in 2009.
You are such a skincare sage! What do you think is the biggest mistake that people make when it comes to caring for their skin?
Oh my gosh, there are too many to list! But probably the biggest one is not being consistent enough.
I often see in my new clients that they want instant gratification when it comes to their skin results; they're looking for that holy grail product that will give them skin like a Victoria's Secret model. It's just not realistic to think that you can take care of your skin some of the time and see a transformation on that level. It takes consistent effort to get those results!
Cleansing morning and night and removing makeup effectively, applying the right products in the right order, doing regular treatments, sun protection, getting enough sleep, drinking plenty of filtered water...A lot of people I meet think it's too much work, but I view skin care as a delicious ritual and self-care as a pleasurable activity, so I don't see it as work. It's something I look forward to each day.
I think if you can change your perception from "skin care takes too much time and effort" to "skin care is pleasurable and a gift to myself that I enjoy", your results will be astronomical.
Tell us about your passions (beauty related or not).
I suffered with extremely low self-esteem for a long time and bad insecurities growing up. I was brainwashed by the media and society into thinking that the way I looked wasn't good enough.
Now, in my thirties, I've finally blossomed into the woman I always wished I could be and found ways to enhance my beauty naturally and in a way that's safe for my physical and mental health.
My passion and mission is to help all women find this grace in themselves and become radically beautiful beyond their wildest dreams. I never want to see another woman suffer the way I've suffered or abuse her body with extreme exercise and cosmetic procedures because she thinks she has to look a certain way to be considered beautiful.
I think there's a better way to do beautiful. It can be on your own terms and feel so amazing that you'd never believe it was possible to feel that good about yourself or get that many compliments!
We have to ask—what are your forever-and-ever favorite beauty products?
Hands down, Arbonne's RE9 Advanced® anti-aging skin care set, their Genius Ultra skin care device and their Cellular Renewal Masque. I cannot live without these products, they've taken my skin to a level I just haven't experienced with any other green beauty brand.
Anything else you'd like to add?
Fake is out, real is in.
Women need to realise that they already have the assets that make them beautiful and stop looking for it from outside sources.
The best way to increase your beauty is to enhance it naturally with non-toxic skin care, cosmetics, regular self-care, good nutrition and a high level of self-worth.
If you can't feel good about how you look without synthetic beauty enhancers, then there's something deeper going on that needs to be addressed. If that's the case, get the help you need in the form of a therapist, like I did, or an amazing book like Mastering Your Mean Girl by Melissa Ambrosini.
Most people think that self-development is hard, but that's because we've been taught that negative emotions are bad and to look for a quick fix. The truth is that negative emotions just need somewhere to go...out! If you let them flow through and out of you they won't stick around and cause illness in your body.
I've found that with the right tools and methods, healing can be a pleasurable experience, not scary at all or even slow! Most of my healing around how I look has happened quickly and painlessly.
It's high time that women took back control of our beauty and it starts with each one of us being courageous enough to choose something different and not apologize for it.
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