The Power Of Pink: Talking Breast Cancer Awareness With Scentbird's Rachel ten Brink
October is International Breast Cancer Awareness Month (which you can learn more about here via the National Breast Cancer Awareness Foundation) and quite a few beauty companies are stepping up and showing their support.
One such brand is luxury scent subscription service Scentbird, which is offering subscribers the option to pick up an adorable pink perfume case throughout October, with 10% of each purchase going to a breast cancer charity.
We love this idea, which is why we actually circled back around with Scentbird CMO & Co-Founder Rachel ten Brink with a few follow-up questions, which she was gracious enough to answer!
What a fantastic idea! How did this come about?
Breast Cancer is something that affects everyone—we had mothers, aunts, friends all affected and, although we're a startup, we wanted to help out somehow. Pink cases were the perfect match.
Can you tell us a bit about the Scentbird-selected breast cancer charities that 10% of proceeds will be going to?
We will make a donation to the Breast Cancer Research Foundation, equal to 10% of the proceeds from the sales of the pink case during the month of October.
Do you believe in karma?
Absolutely! I am a firm believer that we are all in this big loop called life, and that whatever you put out there somehow makes its way back to you. The more love you give, the more love you get.
Talking about karma and cancer actually reminds me of a personal story.
Right after September 11th, I was working at L'oreal in Marketing and with all of the terrible events, questioning if I was doing something worthwhile working in beauty.
I was talking with a friend who had survived breast cancer and she reminded me of the power of coloring your hair or applying a favorite scent to immediately make you feel better in tough times. I will always remember that.
Amazing, right? Now go pop on some pink, look into picking up a pink case, opt to begin doing monthly breast exams and continue to spread awareness about this disease by any means possible.