Vintage Pretty: Gabriela Hernandez

Vintage Pretty: Gabriela Hernandez

People have pretty much been raving about Bésame Cosmetics since the moment that they arrived on the beauty scene back in 2004. And, honestly, it’s pretty clear as to why this is the case.

From their brilliantly branded fragrances to their heavenly-hued lipsticks, this brand’s ability to fuse vintage inspiration with modern-day trendiness has led to some very unique (in a good way!) products. It has also helped them become an industry stand-out.

We had a few burning questions for Bésame Cosmetics founder Gabriela Hernandez and—miracles of miracles—she was nice enough to answer them all for us.

  

What is it about vintage cosmetics that initially sparked your interest?

The very first thing that attracted me to vintage cosmetic products was the packaging of their designs. These days, so many companies use the same exact type of packaging for a certain product, but back in the day, there was way more attention to detail in how products were presented.

I also liked how products were made to last all day long instead of being reapplied several times a day (as seems to be the case now). The quality of the formulas were better and this led to longer-lasting makeup.

The packaging of your products is just GORGEOUS. Do you have a hand in the design process on this front at all?

I am very involved in this process and it is actually one of the most rewarding parts of my job.

What is your go-to lip color hue?

For daytime, Red Velvet. When I am craving something a little brighter, I tend to gravitate towards a more "definite" red. For evenings, I will go a little more "glam" by reaching for something cherry-hued.

What new products are you most excited about? 

We recently designed and released a special edition Victory Red Lipstick that was created to mirror the "Victory Red" lipstick that the US government commissioned for women in uniform during World War II.

This took almost a year of research to achieve. I had to find original lipsticks and WWII uniforms so that the end result of our lipstick hue was historically accurate.  Obviously, this process wasn’t easy, but it was worth it in the end.

   

Beauty Assignment: Natalie Madrigal-"Cosmic"

Beauty Assignment: Natalie Madrigal-"Cosmic"

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Beauty Crush: The Incomparable Vlada Haggerty